What Matters in our esthetic economy?!

I agree that looks matter. I am susceptable to our consumerist economy too, especially at the grocery store. I teach kids that a national brand product has the same contents inside the package as the store brand product, and yet I just buy what is on sale or the brand that I prefer over the store brand. I realize the hipocracy, but how can I be immune to the science of brandology?!
The What Not to Wear episode I watched yesterday said, at one point, that Pam's bad hair and lack of make up were hiding her beauty! As soon as I heard that, I cringed!Postrel made two points that I loved.
1. "Aesthetics is nothing more than a tool for manipulation and deceit."
2. "... sign of the pervasive falsehood oiling the machinery of gratification and instant desire that is contemporary capitalism."
Both of these quotes flash me back to the Paul Hirsch interview when he said that editing movies is all deceit and lies. Which I stated earlier is not true of teaching. But now, I think that maybe I was wrong when I consider my grocery shopping habits. Sometimes, maybe we do teach an ideal instead of the real. Postrel went on to question form and function (surface and sebstance) like Susanka, when she discusses the not so big house- without function, what is the point in anything. So in our society, and to our students, why is branding so important? Why do we care?!? Now it is Hollister, American Eagle, and Pink. When I was in middle school, it was I.O.U, Skidz, and Z. Cavvaricci. But why, when we know its not whats on the outside that counts? Have we, as a society, confused product branding with people branding? While a flashy package may make us choose a more expensive toothpaste, does it also now make us choose people?!? I know there are many answers and possibilities for these thoughts, but maybe we as teachers need to be extra careful that our consumerist subconcious does not blur lines in our classrooms.

You know how when you're listening to the radio, likely in your car, sometimes you listen to part of or the beginning of a song and then lose interest and change the channel? You were grabbed by the hook but the songs ability to hold your attention was not continuous. Is it not the same as when we prepare a lesson and lead off with a fun opener or activity to get students thinking about some piece of content, but then as we transition and move into the lesson, we lose students interest and attention? I think it is... and also why we need to be continuous in seeking the attention and interest of our students throughout the lesson. We also need to allow for breaks, speed up and slow down our tempo, and vary pedagogical techniques to keep up the learning experience for students just like music must do for listeners.

Teaching, Music, and Fishing- Module 4

OK- well I may be criticized for saying this, or rather putting it in writing, but I sometimes wonder if what I (and other teachers) do in middle school is really even making an impact on students and our world. When asked what grade I teach, people always respond with something to the effect of "I was a hellian when I was that age!", "You must be so patient." or "God bless your soul!" I knew that middle school would be challenging from the get go but I accepted the job seven years ago because I felt that middle school minds are still so impressionable and I have great things to share with them. I am positive that on a daily basis, we as middle school educators impact the social and emotional lives of our students, but at this age do we really give them more than a handful of insight to our subject area?! And is our "content" really what is most important at this age or stage of life for them?! Consider that there are no credits awarded in middle school and barely any consequences for being unsuccessful more than a label. Students know they have to actually fail 3 out of 4 of their core subjects to be held back a year and it is so rare because no school these days wants to be viewed as letting any child slip through the cracks without intervention or in George W's terms "left behind"! Finally consider that middle school is like a Wednesday... The "hump years"- students are half way through and either picking up steam to finish or weary, unmotivated and have feelings of indifference to continue. They just can't see the big picture, right? That's what we have to convince ourselves and them, to press on with our journey in education. Here's where music comes in! While reading Music and the Imaginative Mind, I found myself exchanging the word 'music' for 'learning'... See what you think.
In regard's to opposing theories to [learning's] significance, "One is that the meaning of [learning], if there is any meaning, must be sought in the [learning] itself, for [learning] has no extra[learning] connotation; and the other is that [learning] is a language with a dictionary whose symbols are interpreted by the [learner] according to some unwritten esperanto of the emotions." (p12)
The second "theory" would be more relevant to me, as a teacher. It just simply says that in order for me to teach my students anything whether it be social, emotional, or content-driven, I must appeal to students feelings and attempt to do it in ways that appeal to different emotional draws... Every day, and maybe every few minutes in a lesson, I must appeal to student emotions to employ them to learn, intrigue their mind and emotions, feelings and senses. Maybe in order to be a great teacher I can't label myself as a teacher... Maybe I have to see myself as a fisherman, kids as fish, feelings as bait, and my job to "hook" them with nourishment of learning...